Thursday, October 3, 2013

How we roll

Digital marketing 101 for yoga teachers

Are you a new yoga teacher?
Need to figure out web marketing?
Don’t know where to start?

Start with this workshop!

Join us for a fun and helpful discussion with Internet marketers and fellow yogic folk.

DR new BW picHey, I'm David, founder of Social Digital. I'm a writer and content strategist who also just happens to be a YTT-200 certified yoga teacher.

This workshop is all about getting into "digital alignment" so you can radiate out your love of yoga and your desire to share its gifts.

The 2-hour workshop will cover:

Yogic alignment within digital strategy
  • How ahimsa, satya, aparigraha and other yogic principles inform your web marketing on your website, through your social media practice, in your content creation and curation and for your SEO (search engine optimization)
Content strategy
  • Knowing why, how and when to use certain kinds of content
  • Establishing marketing goals and purpose
Practical steps, operating principles
  • How to get started now: a roadmap
Digital alignment
  • Coming full circle: The importance of online authenticity
You’ll leave with greater knowledge, less confusion and a handy booklet full of great tips, take-aways and resources.

The fine print:

Digital marketing 101 for yoga teachers
Tuesday Oct. 22, 2:30-4:30pm
Old Ottawa South
$50 - Regular
$25 - For folks registered in the Makata Living Yoga teacher training mentorship program
Workshop can be applied as CEU credits from Makata Living Yoga School towards your continuing education. Get in touch for more info! 

Register by Email

About David

David is a writer and content strategist living and working in Ottawa-Gatineau who just also happens to be a YTT-200 certified yoga teacher. He works in digital marketing and provides content services for freelancers, organizations and businesses. His professional background is steeped in communications, community organizing and outreach on social and environmental issues. His academic background is in English literature (BA), and he’s a lifelong creative writer.
Find him online at Social Digital